Arena Water Instinct

Arena Water Instinct commissioned Imaginate Creative and Simon Derviller Photography to create a set of global campaign creative pieces for the launch of their performance wear range.

Each range featured Olympic and World Champions each depicting a different persona. GB’s Adam Peaty being the Lion, Sarah Sjöström was the Eagle, Greg Paltrinieri was the dragon and Katinka Hosszú was the Iron Lady.

We created the illustrative personas of each range as mist and water, flowing off each of the swimmers. Photography was shot by Simon, and each illustration was digitally created by Imaginate.